NARRWOCH – The Origin of HEXJESTER

By: Frank A.

A new page every Wednesday. A story that was never really planned.

HEXJESTER didn't start with a business plan, a sophisticated brand strategy, or the intention to create a streetwear brand.

It actually all began with a canvas.

I had seen a three-part mural that I liked. The price, less so. So I looked for a cheaper option and eventually landed on a provider where I could have a canvas printed with my own design.

The only problem was:

I didn't have a design.

So I opened an AI.

What happened next escalated a little.

The search for an image led to initial designs. The designs became products. The products became a shop. Then came business registration, samples, wrong decisions, new ideas, Google, even more Google, and eventually the realization that something of its own had actually emerged from the original experiment.

And somewhere in the midst of this chaos, a figure reappeared that had been there many years before:

the fool.

Why NARRWOCH (Fool's Week)?

The creation of HEXJESTER has now become part of the brand's history itself.

Not everything went according to plan. In fact, there was no plan at all at the beginning.

Some decisions were good. Others lasted about three days. The AI was initially enthusiastic about practically everything, later about practically nothing at all. Designs disappeared again. Ideas grew bigger than intended. And a cyberpunk streetwear idea eventually developed into a brand whose worlds can change from chapter to chapter.

We are now telling this story as a comic.

Not as a retrospectively invented founding legend, nor as a perfect success story. The comic, of course, condenses and exaggerates individual situations – but the stations behind them actually happened.

It continues every Wednesday

From now on, a new page will be published every Wednesday from 7 PM.

One page per week, chronologically from the early days to where HEXJESTER stands today.

And presumably beyond.

NARRWOCH #01 – I just wanted a canvas

It all starts with a three-part picture.

€999?

No.

Canvas print for €7?

Better.

Only one small thing is missing:

my own design.

And suddenly, this AI Assistant appears on the screen.

What could possibly go wrong?